In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. The aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty.

An action taken by a companys marketing staff with the intention of encouraging the sale of a good or service to their target market. For example, product promotion performed by a typical business might take the form of advertising the product in question via print or Internet ads, direct mail or e-mail letters, trade shows, telephone and personal sales calls, TV and radio ads, billboards, posters and flyers. The basic purpose of promotion is to persuade customers to buy and primarily includes three types of sales activity: Advertising, Personal Selling, and Sales Promotion. The importance of product promotion lies in the fact that no firm can survive in the market without reaching the customers effectively and could not compete with other market players if no unique benefits are offered to the customers.